St. Vincent Launches Her Own Label, Total Pleasure Records

'All Born Screaming' was the first release

Her new album, All Born Screaming, was the first release on Total Pleasure. Previously, she was signed to Loma Vista Recordings. Although Total Pleasure is technically an indie label, All Born Screaming was distributed through Universal Music.

It's unclear if Total Pleasure will become a way for St. Vincent to sign other artists and release their music, or if it's simply a platform for her own projects.