Jamie xx Has a New Single and "It's So Good"
The song soundtracks the latest Chanel Coco Crush campaign
Arriving via Young, "It's So Good" marks the artist's first new music in over a year, following 2022's pair of singles, "Kill Dem" and "LET'S DO IT AGAIN." It's been almost nine years since Jamie xx released his sole solo album, In Colour, but he continues to be prolific, working on the solo records of xx bandmates Romy and Oliver Sim, as well as numerous other production projects.
You would maybe expect something for an ad campaign — albeit for a brand like Chanel – to be at least a little phoned-in, but Jamie xx delivers a gurgling gem of a simmering, spellbinding house jam. It lives up to its name!
Listen to "It's So Good" below.